Chapter 1: The Anatomy of The Kraken


Chapter 2: Why The Kraken Squirts Black Ink


Chapter 3: The Reality of The Kraken

THE KRAKEN RUM
As part of the integrated campaign Dead As We Know It created to launch The Kraken Rum for the very first time,
I was asked to animate 3 spots for the website. It was a really fun project, we made the kraken tales come to life in
only 3 weeks! See the movies on The Kraken's website. DVD were also distributed as part of the press kit.

Commissioned by Dead As We Know It | Role: Animation
Creative Director: Mikal Reich | Copywriter: Ella Wilson | Art Direction: Charmaine Choi | Music: Chris Hicken.